After the Event

Follow-up messages, feedback forms, and how to keep people connected month after month.

Friendship needs 200+ hours, according to research. One event isn't enough. It's the beginning. What you do in the week after your first Just Landed is what turns a good afternoon into a real community.

Follow-up messages

Day-of thank you (send that evening):

Thanks so much for coming today. It was really lovely to have you. If you connected with anyone you'd like to stay in touch with, now's a good time to send them a text. If you want to be in the loop for the next one, just reply to this and I'll add you to the list.

[your name]

A few days later:

Hi again, hope you had a good weekend. Just wanted to say thanks again for coming to Just Landed. Any feedback on how it went? What worked, what didn't? We'd love to hear.

Also, save the date. Next one is [date]. Same place, same time. See you there?

A month later:

Hey! It's been a month since our last gathering. The next Just Landed is on [date] at [place]. Would love to see you. Bring a friend if you want.

Feedback form template

Keep it short. 4–5 questions max.

Sample form:

On a scale of 1–5, how was today?
(1: not for me · 5: made a real connection)
Did you meet someone today you'd want to see again?
Yes, at least one person / Yes, more than one / Maybe / Not really
What was your favorite moment?
(short text)
Was there anything that felt awkward or off?
(short text, honest feedback welcome)
Would you come back next month?
Yes / Maybe / Probably not / Yes, and I'd love to help host

Staying in touch with attendees

Ways that work:

A small WhatsApp or Signal group for people from the event
An Instagram account for your Just Landed (post recap, share next date)
Personal follow-ups from you to individual attendees
Optional: a Google Group or newsletter list for the next date announcement

Ways that don't:

Big Slack groups (nobody checks them)
A dedicated app (too much friction)
Overly formal newsletters

Planning your next one

Two weeks after your event, do this:

Read all feedback (even the awkward parts)
Talk to your co-host or a friend about what to change
Pick the next date and location
Send a save-the-date to your list
Post the announcement on social 1–2 weeks out
Rest. Then start planning.

The second event is often the hardest. Fewer new people, and you're doing it again without the novelty. Push through. The third one is when it starts to feel like a rhythm.

Download the list

The chain model: growing a co-host into a host

Just Landed only scales when the people who came become the people who host. Here's the shape of that path:

Newcomer → Regular → Co-host → Host

Newcomer: first-time attendee. They come, they see, they leave.
Regular: attends 2–3 events. Becomes a familiar face.
Co-host: helps you plan or run one event. Sees the behind-the-scenes.
Host: runs their own gathering. In their neighborhood, their city, their community.

How to invite someone into the next role:

Ask directly. After a gathering: “Would you want to help me plan the next one?” After they've helped: “Would you ever want to host your own in [neighborhood]?”